With 7.8 million inhabitants and 1.2 million vehicles, the Bogotá metropolitan area had been suffering from significant traffic congestion problems since the 1990s. The chaos reigning in mobility even led the Colombian capital’s authorities to set up an alternate-day vehicle traffic system according to registration number. Unfortunately, this type of restrictive measure was ineffective in solving the growing congestion problem. In order to accommodate economic growth within the area – and the additional traffic that came with it – a more effective approach to mobility management was required. In general, the Colombian capital had one operational issue many cities suffer from: the tools Bogotá used to manage its road infrastructure were highly fragmented and the teams which coordinated actions functioned separately.